Regional Food Beyond the Farmer’s Market
Recently, the environmental news site Grist featured a commentary titled, "Forget farmers markets—I want to sell my pastured meat at Price Chopper!" The author, Bob Comis, is a small hog farmer from New York, and declares that it is time to move beyond Farmer's Markets and CSA's (Community-Supported Agriculture, where a person can buy a "share" of a farm's harvest and gets boxes of food throughout the growing season) to get regional foods into mainstream grocery stores. It is time to make local passe. It is time to make regional the new local. Enough of farmers markets, CSAs, and direct on-farm sales. Yes, they are exciting — they feel like they are getting us somewhere. And, to be honest and give them their due, they have gotten us somewhere. The reality, however, is that they will never get us there, whither goest we must if we want to make a change — real change. I will say it as straight as I can: I want to see my pork in Price Chopper (a supermarket). Comis' reasoning is that, while Farmer's Markets and CSAs are a great resource for both farmers, communities and consumers, to truly make an impact we must integrate local (and regional) food into the fabric of our everyday shopping lifestyles. This is especially true for Appalachia, where the extremely rural geography makes it difficult for Farmer's Markets and CSAs to provide enough income for small farmers to live on. On the other hand, if Appalachian produce...
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