![Mountain Music Exchange owners hope new model of trade-ins, online sales will usher in new era of doing business in EKY](/wp-content/uploads/2015/12/15-300x199.jpg)
Walking into Mountain Music Exchange in Pikeville, Ky., is a bit jarring. From the outside, the shop on Highway 23 looks nondescript enough. There’s an old radio-record player combo on one side of the lobby, next to a plush leather couch where parents wait on their children receiving music lessons in rooms down the window-lined hallway on the opposite side of the hall. Keep walking down the hall toward the shop, though, and you’ll step into somewhat of a fantasy music world of the three business-owners’ own design and making. Guitars of all shapes, sizes, colors and acoustics line the walls; drum sets and keyboards are set up in the middle of the large floor space; a wooden stage is positioned on the left side of the room, and atop it sits banjos and mandolins. There’s also a repair shop in the back of the store, along with the online Mountain Music Exchange headquarters, where items for sale are photographed for the online marketplace. The whole shop is the realization of a vision shared by three men, who also happen to be friends and family: Tony Mullins, Kevin Harmon and Jared Arnett (who is also the director of the Shaping Our Appalachian Region initiative). Mullins used to operate a recording studio in Pike County, and had partnered with Harmon to convert the back of the studio into retail space in which to buy, sell and trade guitars. Eventually, it became apparent that more space was needed as the trio’s...